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Andrew Durano

About

As a hybrid creative with a decade of hands-on experience in-house and agency side, I’ve helped forward-thinking companies bring to life their brand, product and customer stories. While innovation has been a consistent through-line between my collaborators, I strive to keep human experience and connections at the core of creative.

My creative approach is rooted in several key principles:
Passion for impactful experiences.
Curiosity about the cultures around us.
Dedication to the craft and the process.
Consistency in simplifying the complex.

Principles

10.23 - Now

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Amazon Alexa Freelance Senior Creative

10.22 - 04.23

Starbucks Global Creative StudioFreelance Senior Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

07.22 - 10.22

Spotify Hybrid Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

11.17 - 07.21

DolbyStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

09.14 - 11.17

ToasterStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

2009 - 2014

Academy of Art UniversitySchool of New Media

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Contact

Email
‍LinkedIn Instagram

Principles

hello@studioad.work

Client

Amazon

Role

Brand Designer, GTM Creative Lead

Alexa Themes

With Alexa themes, pop culture meets Alexa’s everyday interactions. Working within the Alexa Brand Marketing team in close tandem with a copywriter, I created a flexible design system to promote both Echo device purchases but also movie ticket sales. Collaborating cross-functionally with Alexa stakeholders and studio partners (Universal, DreamWorks, Warner Bros, and Illumination) we were able to intake, understand and deliver on business goals as well as highlight unique customer experiences.

Concept

Bring home your favorite characters and cinematic worlds.

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Solution

We chose to highlight Alexa and Echo devices as the consistent provider of useful and delightful interactions. And the characters, dialogue and audio experiences as the expressive, creative sides of the experience.

The visual and messaging system we created - anchored by a few simple principles - allows for flexibility across a range of touchpoints and adaptability to any film IP:

‍

Main Character Energy (Language)‍

Bring together worlds making Alexa a main character alongside our films' heroes.

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One Screenplay, Multiple Themes (Design)

Adopt flexibility in layout, color, typography and imagery to allow for endless iterations of film features.

The Story Lives On (Experience)

Enrich Alexa's functionalities - timers, reminders, weather, knowledge etc. - by leveraging characters and film IP.

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Results

300%

ROI on Device Sales

600k

Enablements

242M

Impressions / Campaign

Credits

Copy: Caroline Emde, Ritchie Duncan

Motion: James Bannon-Schneebeck

Home

Project Title

Client

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Role

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Task

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Solution

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Process

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Credits

Role: Name

Alexa Themes