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Andrew Durano

About

As a hybrid creative with a decade of hands-on experience in-house and agency side, I’ve helped forward-thinking companies bring to life their brand, product and customer stories. While innovation has been a consistent through-line between my collaborators, I strive to keep human experience and connections at the core of creative.

My creative approach is rooted in several key principles:
Passion for impactful experiences.
Curiosity about the cultures around us.
Dedication to the craft and the process.
Consistency in simplifying the complex.

Principles

10.23 - Now

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Amazon Alexa Freelance Senior Creative

10.22 - 04.23

Starbucks Global Creative StudioFreelance Senior Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

07.22 - 10.22

Spotify Hybrid Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

11.17 - 07.21

DolbyStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

09.14 - 11.17

ToasterStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

2009 - 2014

Academy of Art UniversitySchool of New Media

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Contact

Email
‍LinkedIn Instagram

Principles

hello@studioad.work

Client

Dolby

Role

Brand & Motion Designer

Dolby Atmos Music

To promote the launch of Atmos Music on Amazon's Echo Studio home speaker and Apple Music platforms, we profiled several artists to hear what truly immersive music means to them. We gave them a space to tell stories of their process, thinking, and motivations behind their creations. And in turn, gave fans and consumers a deeper look at their favorite artists.

Concept

Music in Dolby Atmos means falling into the song. It means hearing all the layers exactly as intended. And, most of all, being able to connect to an artist like never before.

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Solution

Using the AMA’s as a spark moment, we launched our first video (in partnership with Lizzo who was receiving a few awards that evening), a refreshed brand, and a partnership with Amazon’s Echo team.

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I was on site with key marketing partners to develop and launch timely creative. As the campaign continued to roll out with other artists, I led the visual design system for social and digital with the rest of our internal brand team.

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Results

Credits

Creative Production: Lien Nguyen

Design: Peter Michaelian, Najwa Aboselham, Spencer Kelly, Brooke Stewart, Nina Luong

Content: Angus McGilpin, Jordan Fatke

Director: Karena Evans

Agency: 72 & Sunny

CMO: Todd Pendleton

Home

Project Title

Client

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Role

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Task

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Solution

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Process

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Credits

Role: Name

Dolby Atmos Music