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Client

Dolby

Role

Brand & Motion Designer

Dolby Atmos Music

To promote the launch of Atmos Music on Amazon's Echo Studio home speaker and Apple Music platforms, we profiled several artists to hear what truly immersive music means to them. We gave them a space to tell stories of their process, thinking, and motivations behind their creations. And in turn, gave fans and consumers a deeper look at their favorite artists.

Concept

Music in Dolby Atmos means falling into the song. It means hearing all the layers exactly as intended. And, most of all, being able to connect to an artist like never before.

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Solution

Using the AMA’s as a spark moment, we launched our first video (in partnership with Lizzo who was receiving a few awards that evening), a refreshed brand, and a partnership with Amazon’s Echo team.

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I was on site with key marketing partners to develop and launch timely creative. As the campaign continued to roll out with other artists, I led the visual design system for social and digital with the rest of our internal brand team.

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Results

Credits

Creative Production: Lien Nguyen

Design: Peter Michaelian, Najwa Aboselham, Spencer Kelly, Brooke Stewart, Nina Luong

Content: Angus McGilpin, Jordan Fatke

Director: Karena Evans

Agency: 72 & Sunny

CMO: Todd Pendleton

Home

Project Title

Client

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Role

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Task

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Solution

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Process

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Credits

Role: Name

Dolby Atmos Music