Hello.

Client

Dolby Labs

Role

Brand System & Motion Designer

Dolby Brand Evolution

For over 50 years, Dolby has been changing the entertainment game. All behind one clear initiative: partnering with creatives to give audiences the best possible audio and visual experiences. To bring to life creative visions of all types - exactly as intended. Beginning in 2019, it was our goal to expand Dolby's identity from a trusted, B2B industry partner to a culturally-relevant experience brand for the masses.

Concept

Experience entertainment like never before, in Dolby.

No items found.

Solution

Our in-house team developed everything from a refreshed brand mark to cohesive design languages for all things print and digital. All influenced by the emotionality of our experiences.

No items found.

We let the brand truly be seen and experienced within the moments we brought to life through our digital experiences. We utilized the Dolby windows to make it clear to fans that content and experiences in Dolby were more immersive than ever.

Additionally, I led the design development of internal creative ranging from a refreshed iconography library, social media guidelines, design toolkits, and merchandise.

No items found.

Results

Credits

Design: Peter Michaelian, Najwa Aboselham, Brooke Stewart, Nina Luong, Jakub Siwak

Creative Production: Lien Nguyen

CMO: Todd Pendleton

Home

Project Title

Client

Lorem ipsum dolor sit amet, consectetur

Role

Lorem ipsum dolor sit amet, consectetur

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Task

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Solution

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Process

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Credits

Role: Name

Dolby Brand Evolution