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Andrew Durano

About

As a hybrid creative with a decade of hands-on experience in-house and agency side, I’ve helped forward-thinking companies bring to life their brand, product and customer stories. While innovation has been a consistent through-line between my collaborators, I strive to keep human experience and connections at the core of creative.

My creative approach is rooted in several key principles:
Passion for impactful experiences.
Curiosity about the cultures around us.
Dedication to the craft and the process.
Consistency in simplifying the complex.

Principles

10.23 - Now

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Amazon Alexa Freelance Senior Creative

10.22 - 04.23

Starbucks Global Creative StudioFreelance Senior Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

07.22 - 10.22

Spotify Hybrid Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

11.17 - 07.21

DolbyStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

09.14 - 11.17

ToasterStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

2009 - 2014

Academy of Art UniversitySchool of New Media

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Contact

Email
‍LinkedIn Instagram

Principles

hello@studioad.work

Client

Dolby Labs

Role

Brand System & Motion Designer

Dolby Brand Evolution

For over 50 years, Dolby has been changing the entertainment game. All behind one clear initiative: partnering with creatives to give audiences the best possible audio and visual experiences. To bring to life creative visions of all types - exactly as intended. Beginning in 2019, it was our goal to expand Dolby's identity from a trusted, B2B industry partner to a culturally-relevant experience brand for the masses.

Concept

Experience entertainment like never before, in Dolby.

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Solution

Our in-house team developed everything from a refreshed brand mark to cohesive design languages for all things print and digital. All influenced by the emotionality of our experiences.

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We let the brand truly be seen and experienced within the moments we brought to life through our digital experiences. We utilized the Dolby windows to make it clear to fans that content and experiences in Dolby were more immersive than ever.

Additionally, I led the design development of internal creative ranging from a refreshed iconography library, social media guidelines, design toolkits, and merchandise.

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Results

Credits

Design: Peter Michaelian, Najwa Aboselham, Brooke Stewart, Nina Luong, Jakub Siwak

Creative Production: Lien Nguyen

CMO: Todd Pendleton

Home

Project Title

Client

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Role

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Task

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Solution

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Process

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Credits

Role: Name

Dolby Brand Evolution