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Andrew Durano

About

As a hybrid creative with a decade of hands-on experience in-house and agency side, I’ve helped forward-thinking companies bring to life their brand, product and customer stories. While innovation has been a consistent through-line between my collaborators, I strive to keep human experience and connections at the core of creative.

My creative approach is rooted in several key principles:
Passion for impactful experiences.
Curiosity about the cultures around us.
Dedication to the craft and the process.
Consistency in simplifying the complex.

Principles

10.23 - Now

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Amazon Alexa Freelance Senior Creative

10.22 - 04.23

Starbucks Global Creative StudioFreelance Senior Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

07.22 - 10.22

Spotify Hybrid Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

11.17 - 07.21

DolbyStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

09.14 - 11.17

ToasterStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

2009 - 2014

Academy of Art UniversitySchool of New Media

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Contact

Email
‍LinkedIn Instagram

Principles

hello@studioad.work

Client

Dolby

Role

UI Designer, GTM Creative Lead

Dolby On

Dolby On is decades of audio expertise packed into an easy-to-use mobile app. Our in-house team of creatives worked closely with Dolby engineering teams to design, build and prep for release over the course of two years. I led design of the interface in partnership with a UX lead, collaborated with our partner development company (Polidea), and led art direction for marketing when the app went live.

Concept

One button and 50 years of Dolby innovation means studio-quality audio in your pocket.

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Solution

Everything from digital and experiential campaign initiatives to partnerships with local Bay Area artists for photography and video content to creating design systems that would later be used by other teams at Dolby working in similar consumer product spaces we produced in-house.

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Results

4.8

App Store Rating

2nd

Best Android Recording App

36%

MAU

Credits

Design: Najwa Aboselham, Sarah Durkin, Daniel Brinkley, Eugene Chen

Marketing Lead: Matt Schory

Development: Polidea

Photography: Jordan Fatke
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Talent: Jammy, Future James

Home

Project Title

Client

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Role

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Task

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Solution

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Process

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Credits

Role: Name

Dolby On