Hello.

Client

Starbucks

Role

Merchandise Designer

Starbucks Reusables

At the Starbucks Creative Studio, we set out to create excitement around upcoming sustainability initiatives. Furthering their resource-positive commitments, Starbucks launched a reusable cup test in 12 Starbucks stores in California. A program setting the foundation for stores worldwide.

Concept

Choosing a reusable cup at Starbucks means choosing sustainability and joining a movement to reduce waste and help the planet.

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Solution

Thinking about ways to get customers in a place to welcome these changes and feel good about doing their part. I created a set of inviting stickers, moved towards the lighter brand color palette, and chose to hero the benefits of reusing and recycling. Keeping the joy and participation of customers as well as barista Partners in stores at the forefront.

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Results

Credits

ACD: Jeff Ashley

Design: Ian Vibbert

Writer: Maria McNamara

Home

Project Title

Client

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Role

Lorem ipsum dolor sit amet, consectetur

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Task

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Solution

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Process

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Credits

Role: Name

Starbucks Reusables