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Andrew Durano

About

As a hybrid creative with a decade of hands-on experience in-house and agency side, I’ve helped forward-thinking companies bring to life their brand, product and customer stories. While innovation has been a consistent through-line between my collaborators, I strive to keep human experience and connections at the core of creative.

My creative approach is rooted in several key principles:
Passion for impactful experiences.
Curiosity about the cultures around us.
Dedication to the craft and the process.
Consistency in simplifying the complex.

Principles

10.23 - Now

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Amazon Alexa Freelance Senior Creative

10.22 - 04.23

Starbucks Global Creative StudioFreelance Senior Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

07.22 - 10.22

Spotify Hybrid Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

11.17 - 07.21

DolbyStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

09.14 - 11.17

ToasterStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

2009 - 2014

Academy of Art UniversitySchool of New Media

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Contact

Email
‍LinkedIn Instagram

Principles

hello@studioad.work

Client

Starbucks

Role

Merchandise Designer

Starbucks Reusables

At the Starbucks Creative Studio, we set out to create excitement around upcoming sustainability initiatives. Furthering their resource-positive commitments, Starbucks launched a reusable cup test in 12 Starbucks stores in California. A program setting the foundation for stores worldwide.

Concept

Choosing a reusable cup at Starbucks means choosing sustainability and joining a movement to reduce waste and help the planet.

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Solution

Thinking about ways to get customers in a place to welcome these changes and feel good about doing their part. I created a set of inviting stickers, moved towards the lighter brand color palette, and chose to hero the benefits of reusing and recycling. Keeping the joy and participation of customers as well as barista Partners in stores at the forefront.

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Results

Credits

ACD: Jeff Ashley

Design: Ian Vibbert

Writer: Maria McNamara

Home

Project Title

Client

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Role

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Task

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Solution

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Process

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Credits

Role: Name

Starbucks Reusables